Being a full time marketer, agency owner and consultant for over 13 years Chris was burnt out on seeing the same tactics, gimmicks and overused strategies being taught from every training program, every brand and every client that came to him.
So he started asking hard questions and questioning why these same “traditional formulas” were constantly overused.
What he found was the online landscape required an update.
It needed a new translation, one that fit where the world was going, not where it was.
So over the past 13 Years as a Strategist, Copywriter and Media Buyer he’s developed and refined a messaging system unique to the marketing industry.
It does NOT rely on regurgitating and rehashing the same copy training developed by the great copywriters of their time.
Although he respects and admires what those pioneers of direct response marketing did, they never had access to technology like instant feedback loops inside algorithms that give us real-time data based on how people respond to marketing.
Marketing and Messaging required an update.
As a result, he developed CODE Methodology to work with today’s social media landscape.
It stands for “Context. Optimal. Decisive. Elements”.
This messaging system beats everything we’ve matched it up against.
As a result, and if used properly, this method always increases conversions and bottom-line revenue.
After business owners, freelancers and agencies learn these groundbreaking methods – they called out for support in scaling their business and applying this “CODE Methodology” to every aspect of their business.
BACKGROUND
Having spend his 20’s as a Real Estate Agent in his hometown of Fairbanks, Alaska, Chris discovered a love of marketing through learning how to rank his website for his real estate business.
One thing led to another, and eventually he shut down his Real Estate Business to pursue online marketing as a full time profession.
His first venture was a Search Engine Optimization Agency.
Until he discovered Social Media Ads – and he went all in.
He started a new agency, running Facebook ads for businesses, and eventually started to teach and train on his methods.
As time went on, he has consulted thousands of businesses on their messaging, their ads, their offers and overall strategy.
Armed with being able to witness over $600K+ in social media ad spend – he has his thumb on the pulse of the online landscape – and how fast it changes.
What was true yesterday is not true today… and consequently, what’s true today won’t be true tomorrow.
That’s where social media copywriting comes in.